Study plan Bachelor's Degree in Advertising and Public Relations
Study guides
The information currently available corresponds to the subjects offered during the 2024/25 academic year. If you wish to consult the information included in a study guide not found on the list, please visit the Digital Repository of Documents. The complete information of all the subjects of the Degree can be consulted in the Study Plan and timetables section.
The information on the languages used in each subject can be found in the study guide for each subject.
1st year
103140 - Applied Economics and Business (2023-24)
103866 - Communication Structure (2023-24)
103867 - Standard Catalan Language in the Media
103870 - Standard Oral and Written Spanish (2023-24)
104894 - Technology and Persuasive Communication (2023-24)
104895 - Written, Oral and Audiovisual Expression (2023-24)
103137 - Advertising Theory and Structure (2023-24)
103133 - Marketing and Document Management (2023-24)
2nd year
103862 - Communication Theories (2023-24)
103129 - Psychology of Perception Applied to Advertising and Public Relations (2023-24)
103131 - Social Structure and Consumer Sociology (2023-24)
103134 - Advertising and Public Relations Strategies (2023-24)
103138 - Contemporary Advertising Systems (2023-24)
103144 - Design in Advertising and Public Relations (2023-24)
103136 - Public Relations Theory and Structure (2023-24)
104899 - Research Methods in Persuasive Communication (2023-24)
3rd year
103162 - Accounts Management (2023-24)
104896 - Advertising and Public Relations Projects (2023-24)
104897 - Advertising and Public Relations Writing (2023-24)
103132 - Applied Statistics in Advertising and Public Relations (2023-24)
104902 - Audiovisual Advertising Production (2023-24)
103163 - Communication in Organisations (2023-24)
103142 - Creative Processes and Techniques (2023-24)
103158 - Media Planning (2023-24)
103159 - Strategic and Operational Marketing
4th year
103152 - Bachelors Degree Final Project (2023-24)
Optional
103139 - Advertising and Public Relations Today (2023-24)
104898 - Advertising Photography (2023-24)
103145 - Art Direction (2023-24)
103148 - Audiovisual Creativity (2023-24)
103160 - Communications Offices (2023-24)
103150 - Consumer and Market Research (2023-24)
103149 - Creative Portfolio (2023-24)
104901 - Digital Strategy (2023-24)
103147 - Graphic Creativity (2023-24)
103155 - Marketing Information Systems
103154 - Negotiation and Leadership Techniques (2023-24)
103156 - Public Relations in Specific Sectors (2023-24)
103153 - Specialist Public Relations Techniques (2023-24)